March 23, 2015. Riga, Latvia.
On May 17th, viewers all over the world will be able to see live coverage of the 25th annual Riga Marathon. Veset, a provider of pioneering cloud-based playout solutions and services, is proud to partner with Latvia’s largest telecommunications company to help create a TV channel dedicated solely to the coverage of this iconic race.
For the first time since the Riga Marathon started 25 years ago, people will have a chance to follow the race on live television. Year after year the entire race organisation and process has seen several technological advancements including a new registration system, on-line downloadable diplomas and a unique smartphone application to follow the runners. This year, too, in continuing to deliver technological innovations to the Marathon its organisers have decided to create a temporary linear TV channel to broadcast all the news and events surrounding the race. They have chosen Veset to help televise the Marathon and coverage has started on March 23rd.
Veset’s pioneering cloud playout, Veset Nimbus, gives broadcasters a tool that substantially reduces the cost of launching new channels. As the Riga Marathon channel demonstrates Veset Nimbus opens the door for temporary event-driven linear channels to be created quickly and without any investment required. Such channels can be launched very quickly and deliver exciting business opportunities for broadcasters and advertisers.
Deployable on hybrid, private or public cloud infrastructure, Veset Nimbus delivers a fully 4K ready broadcast grade SLA of 99.999 at an extremely compelling price. In partnership with the best in class providers of IP transport Veset delivers end-to-end services to clients seeking to increase their operational flexibility while maintaining high standards of reliability.
Early on the morning of March 23rd Veset commenced coverage of the first of many exciting events surrounding the race. At 7am Riga time live broadcast of the marathon’s press conference was aired led by the Riga Mayor Nils Ušakovs, the Marathon CEO Aigars Nords and Juris Gulbis, CEO of Lattelecom, the main sponsor of the event.
Veset CEO, Gatis Gailis has been an avid supporter of the Riga Marathon and has participated in the race numerous times since its inception, even running the full 43K in 2010. This year too, Gailis will join the twenty three thousand plus runners as they set a new record of participation for the marathon.
“We are honored to be a part of this esteemed event that showcases not only Latvia’s rich cultural heritage in the city of Riga, but also its commitment to improving the quality of life for its citizens”, says Veset CEO Gailis. “We strive to make technological innovations that support smart, healthy and sustainable living”.
About Veset
Founded in Riga Latvia in 2011, Veset, a broadcasting technology innovator, was among the first to deploy a 100% cloud based playout SaaS solution for a number of linear channels. Relying on its unique first hand expertise in helping clients create linear channels from the cloud, the Veset mission is to deliver new solutions that address the growing demand for cost effectiveness, operational flexibility and reliability by the broadcasting industry.
For further information contact:
Igor Krol
Chief Operating Officer
Telephone: +44 781 005 6780
Email: ik@veset.tv
Media contact:
Roshini Pahlajani
Telephone: +44 796 101 3383
Email: rp@veset.tv
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